Natures Menu raw pet food won two awards from UK retailer

Natures Menu, Europe's largest raw petfood producer, offers raw meals plus lightly steamed wet food in cans and pouches for dogs and cats.

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photo by Yastremska, Bigstock.com
photo by Yastremska, Bigstock.com

Natures Menu won two awards at the Pets at Home Supplier Awards, reported Pet Business News. This marks the first time that a business has won two awards in one year. United-Kingdom-based pet products retailer Pets at Home awarded Natures Menu as Supplier of the Year and Best New Launch. Natures Menu was shortlisted in the Best Multi Channel Supplier and Best Account Team categories. Natures Menu’s range True Instinct received the Best New Product award.

“We’re proud of all that we have achieved since our launch in 1981, growing from a small family-run business to now delivering hundreds of tonnes of quality raw and natural pet food every month to satisfied customers across Europe,” Craig Taylor, Natures Menu managing director, told Pet Business News.

Natures Menu launched True Instinct earlier this year and markets the pet food as grain- and gluten-free, natural, and raw or raw-inspired.

“The recent launch of True Instinct marks an exciting milestone for the company and we’re thrilled to already be receiving recognition for this,” said Taylor.

Natures Menu in the Petfood Industry Top Companies Database

Natures Menu, Europe's largest raw petfood producer, offers raw meals plus lightly steamed wet food in cans and pouches for dogs and cats, according to the Petfood Industry Top Companies Database. The company has been investing heavily in expansion over the last few years. In December 2015, Agrolimen formed a joint venture partnership with Natures Menu, which will continue to operate as an independent company.

Natures Menu brands include True Instinct, Country Hunter, Original Complete and Balanced.

In 2017, the pet food company’s annual revenues reached US$32,249,315. The company has two production plants and six facilities total, which employ 160 people. That annual revenue represents an increase from 2015, when revenues were US$19,630,000.

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