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Pet Food News / Pet Food Market Trends
on October 8, 2018

Pet food brands conquer competitors in search engines

By bidding against competitors’ branded terms, pet food companies using conquesting aim to encourage customers to switch brands.

Dog and cat food brands increased their usage of a search engine technique that makes links to their products appear when individuals search for terms related to a competitors’ brand. The technique, known as conquesting, became more prevalent between April 2017 and June 2018, wrote Gartner L2 analysts in the…

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