Advertisement

Pet Food News
on October 9, 2018

‘Tribal’ pet owners listen to peer messages, not experts

Peer pressure and tribalism guide consumers’ beliefs about pet food more than expert opinions and scientific data.

Peer pressure and tribalism guide consumers’ beliefs about pet food more than expert opinions and scientific data, said Jayson Lusk, Ph.D., head of the Department of Agricultural Economics at Purdue University during his presentation at the Ninth Annual Feed and Pet Food Joint Conference, held September 17-19, 2018, in…

To view the full article, please register or login.

Advertisement