Pet Food News / Pet Food Market Trends
on October 25, 2018

#tbt: After a decade, pet food premiumization threatened

Now in 2018, private label premium pet foods distributed by online retailers threaten to erode the profitability of premiumization.

In 2015, Packaged Facts analysts noted that for the past decade, premiumization has been driving much of the pet market growth. While consumers still want more premium pet foods, now in 2018, private label premium pet foods distributed by online retailers threaten to erode the profitability of premiumization.

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