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Pet Food Market Trends
on November 12, 2018

Beyond pet food humanization and premiumization

Two trends, now well-established, continue to control the direction of the pet food industry.

Two overlapping trends, both in full force for two decades, and both primarily marketing-driven, continue to frame the infusion of new products and services into the U.S. pet market: humanization and premiumization. Potent as these market drivers may be, they are now par for the course.

The shifting trend

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