Halo , a producer of holistic pet care products, is working with the United States Postal Service to promote its 2010 social awareness stamp, "Animal Rescue: Adopt a Shelter Pet."
The company and its co-owner Ellen DeGeneres plan to donate 1 million meals of Halo Spot's Stew to shelter pets awaiting adoption in celebration.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus