Bina Thompson, vice president of Colgate-Palmolive investor relations, recently commented on the state of its subsidiary company, Hill's Pet Nutrition Inc. in the company's fourth quarter year-end 2009 earnings conference call .
She acknowledged the effects felt by the recessionary economies in the USA, Europe and Japan with total sales at US$2.132 million compared with US$2.148 million in the previous year. The company has reacted by implementing a permanent price reduction on puppy/kitten petfood and offering a bonus bag promoting the brand's nutritional superiority.
Thompson also announced two new products Hill's will launch this year: a dry wellness food for small and toy breed dogs under the Science Diet brand and a therapeutic cat food in the Prescription Diet line.
She predicted Hill's volume to decline modestly in the first quarter but increase modestly for the full year.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.