Brand loyalty is dead. How does pet food get it back?
With brand-ambivalent generations making up a significant portion of overall pet owners, shifts in thinking are required to win their business loyalty.
The quest to produce ideal pet food formulas to meet the unique dietary and health needs of every cat and dog has resulted in a mind-boggling selection of options. The pet food shelf has become a food maze — a plethora of niche brands jostling for space alongside multiple brands…
Read the full article in Petfood Industry April 2019