Pet Food News / Pet Food Market Trends
on March 18, 2019

Blue Buffalo pet owner household penetration grew in 2018

As of Nov. 3, 2018, Blue Buffalo retail sales hit US$26 million. Many of those sales were to new customers.

Increasing household penetration forms the foundation for Blue Buffalo’s ultimate goal to reach more pet owners and continue growth online and in stores, especially sales in food, drug and mass market (FDM) retailers, Billy Bishop, president of General Mills’ pet segment, said at the Consumer Analysts Group of New

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