A new Austin, Texas, USA, petfood company, Nulo Inc. , raised US$1.3 million this month through investors, although executives are offering few details about their plans, according to the Austin Business Journal .
Nulo CEO Michael Landa only revealed that it is a startup and officials are busy launching its product.
The company was founded in August 2009, and according to a job posted by Nulo, its products will include all-natural dog and cat foods.
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.