A new Austin, Texas, USA, petfood company,  Nulo Inc. , raised US$1.3 million this month through investors, although executives are offering few details about their plans, according to the  Austin Business Journal .

Nulo CEO Michael Landa only revealed that it is a startup and officials are busy launching its product.

The company was founded in August 2009, and according to a job posted by Nulo, its products will include all-natural dog and cat foods.