Out-of-stock pet food costs brands millions in lost sales
Market research company Profitero analyzed the consequences of inventory inadequacy on one pet food company.
Online pet food retailers may not face the same issues as brick-and-mortar retailers, but they can’t get around one fundamental limitation. Even Amazon can’t sell what it doesn’t have.
When a particular pet food is unavailable, another brand may fill that pet food’s place in a pet owner’s online shopping…