5 global dog, cat and other pet food market trends

From developing economies to the world’s wealthiest nations, five consumer demand trends shape the global pet food market.

  1. Humanization – Pet owners now think of their pets at family members and want to feed them as such.
  2. Premiumization – Premium pet foods have grown in market share by offering higher quality ingredients and more attractive packaging than conventional pet foods.
  3. Natural – Natural claims on pet food have become almost standard.
  4. Clean label – Long lists of complex ingredient names confuse and turn-off many pet owners.
  5. Healthy – People looks for pet diets that will not just meet nutritional needs, but boost and protect a pet’s health.

Continue reading to review articles on these trends.

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