Pet owners can make donations to the cause by rounding up their in-store Petco purchases to the next dollar at the register, or by making a donation in an amount of their choice. Blue Buffalo will also donate up to US$1 for every bag of Blue dog or cat food purchased during May.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.