Pet snack bars, pet beverages to be opportunities in 2010

Euromonitor International’s Emily Woon, head of global pet care research, examined how manufacturers are reinventing the very nature of their offerings to pet owners.

February 25, 2010

Euromonitor International 's Emily Woon, head of global pet care research, examined how manufacturers are reinventing the very nature of their offerings to pet owners.

One product type gaining interest is pet snack bars, which have the potential to represent the future of healthier dog and cat treats.

Another area of increasing focus in 2010 is pet beverages. Woon mentioned pet beverages such as K9 Water , PetRefresh and Whiskas Cat Milk and recommending turning to the human soft drinks industry for guidance and inspiration.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Private label pet food growth outpaced national brands

The Hamlet Protein team received an award for its contribution to the technological advancement of the Chinese companion animal industry at the CAFIC 2025 in Suzhou, Jiangsu.

Hamlet Protein receives tech award at Chinese companion animal conference

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Hamlet Protein receives tech award at Chinese companion animal conference

Soy protein ingredient manufacturer recognized for advancing companion animal nutrition industry at CAFIC 2025

The Hamlet Protein team received an award for its contribution to the technological advancement of the Chinese companion animal industry at the CAFIC 2025 in Suzhou, Jiangsu.

Corbion enters China with algae omega-3, names new executives

Corbion has secured regulatory approvals to sell its algae-derived omega-3 DHA products in China while announcing leadership changes to strengthen its supply chain and commercial operations.

Archway acquires vegan treat manufacturer Bright Planet Pet

Bright Planet Pet’s product line will continue under its existing brand name.

Inspired Pet Nutrition acquires French pet food processor Sopral

Inspired Pet Nutrition expands European operations with acquisition of French-based dry pet food producer.

Sopral is a premium-branded pet food platform serving the European market, with manufacturing operations based in France.

Midwestern Pet Foods provides 12,000 pet meals for Texas flood relief

Midwestern Pet Foods

Premium pet food manufacturer partnered with distributor Phillips Pet Food & Supplies to deliver emergency pet food supplies to impacted communities.

Pet Food Marketing and Branding

Kelly & Co.'s wins World Branding Award for freeze-dried pet treats

The freeze-dried pet nutrition manufacturer secured recognition at the World Branding Awards – Animalis Edition 2025-2026.

Hill's Pet Nutrition names Hsu president

Hill's promotes Yvonne Hsu, former U.S. division leader, to global president role as former president moves to Colgate-Palmolive growth position.

Yvonne Hsu has been promoted to Hill's Pet Nutrition president effective July 1.

Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster.' That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program, and as a U.S. citizen, I can make parody images of its hosts. Thank you, First Amendment!

Trending: Pet Food Podcast

EPISODE 89: How does working in human food versus pet treats compare?

Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.

Sound Cloud Cover Art 800x800 Zora Tabin

Global Commerce

Pet food mergers and acquisitions cautious but continue in 2025

The go-go days of 2021 may be behind for the pet food industry. However, M&A continues, although with more discipline and patience than before.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Global Commerce

How cats stole Indonesia's pet food market

Cats are the dominant pet in Indonesia, leading to success for the country’s cat food segment.

Indonesia has long since gone to the cats, with the balance tipping in their favor both in tonnage and in dollars when it comes to the pet food market.

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