Euromonitor International 's Emily Woon, head of global pet care research, examined how manufacturers are reinventing the very nature of their offerings to pet owners.
One product type gaining interest is pet snack bars, which have the potential to represent the future of healthier dog and cat treats.
Another area of increasing focus in 2010 is pet beverages. Woon mentioned pet beverages such as K9 Water , PetRefresh and Whiskas Cat Milk and recommending turning to the human soft drinks industry for guidance and inspiration.2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.