Euromonitor International 's Emily Woon, head of global pet care research, examined how manufacturers are reinventing the very nature of their offerings to pet owners.

One product type gaining interest is pet snack bars, which have the potential to represent the future of healthier dog and cat treats.

Another area of increasing focus in 2010 is pet beverages. Woon mentioned pet beverages such as K9 Water , PetRefresh and Whiskas Cat Milk  and recommending turning to the human soft drinks industry for guidance and inspiration.