Pet Food News

Provimi presents new identity, 2009 report

Animal nutrition company  Provimi  recently introduced its  new corporate identity  with its global One Provimi strategy. The new logo represents a consistent worldwide brand, according to the company.

The new identity's introduction came shortly before the release of the  Provimi's 2009 annual results . The company reported that its recurring operating profit for 2009 is stable at € 117.2 million (US$155.9 million), its animal nutrition division continues to see strong performance, and that restructuring of its petfood division is complete with full recovery delivering profitable growth.