The new identity's introduction came shortly before the release of the Provimi's 2009 annual results . The company reported that its recurring operating profit for 2009 is stable at â‚¬ 117.2 million (US$155.9 million), its animal nutrition division continues to see strong performance, and that restructuring of its petfood division is complete with full recovery delivering profitable growth.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu