The new identity's introduction came shortly before the release of the Provimi's 2009 annual results . The company reported that its recurring operating profit for 2009 is stable at â‚¬ 117.2 million (US$155.9 million), its animal nutrition division continues to see strong performance, and that restructuring of its petfood division is complete with full recovery delivering profitable growth.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.