Pet product market analysts forecast that pet treat and chew sales in 2019 will hit US$6.7 billion in the United States. Packaged Facts analysts also predicted that the pet treat market would grow at a compound annual growth rate (CAGR) of 2.8% through 2023. The market researchers published their prognostications in the third edition of “Pet Treats and Chews in the U.S.”
Pet treat sales growth continues to outpace food. However, pet treat sales growth relative to previous years has slowed, according to Packaged Facts analysts. One cause may be that pet treat premiumization seems to have reached a point of saturation at which increased sales value per volume may plateau.
Recent recalls of pig ear dog chews have led to an increased focus on sourcing of pet treats, according to Packaged Facts analysts. Pet treat labeling increasingly used “sourced in the USA” to assure pet owners of their products’ provenance. Safety and traceability have come to the forefront in products claims and labeling, as consumers worry following federal announcements.
Beyond recalls, the U.S. Food and Drug Administration advised all pet owners to avoid pig ear dog chews in the United States. As of August 27, the Centers for Disease Control reported 143 cases of human infection by Salmonella enterica related to exposure to pig ear dog treats. Of these, 33 people were hospitalized.
Packaged Facts noted the continued importance of biological benefits in pet treats. Beyond giving pets something tasty, pet owners want to give their pets something that will benefit the animal’s health and wellness. Dental chews and functional ingredients serve as examples of this. On the psychological benefits side, pet owners look to treats as a time to show affection and interact with their pets.
"CBD, or cannabidiol, supplements are in high demand in human markets, credited with treating conditions ranging from anxiety to asthma,” David Sprinkle, research director for Packaged Facts, said in a press release. “The use of CBD has crossed over into the pet market, with usage spiking after the passage of the most recent Farm Bill in December 2018, which took a significant step towards separating hemp and hemp-derived CBD from marijuana-based products.”
Tim Wall covers the dog, cat and other pet food industries as senior reporter for WATT Global Media. His work has appeared in Live Science, Discovery News, Scientific American, Honduras Weekly, Global Journalist and other outlets. He holds a journalism master's degree from the University of Missouri - Columbia and a bachelor's degree in biology.
Wall served in the Peace Corps in Honduras from 2005 to 2007, where he coordinated with the town government of Moroceli to organize a municipal trash collection system, taught environmental science, translated for medical brigades and facilitated sustainable agriculture, along with other projects.
Contact Wall via https://www.wattglobalmedia.com/contact-us/
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.