Marion Nestle and Malden C. Nesheim, authors of the new book Feed Your Pet Right , said that organic petfood is largely a marketing term that isn't verified and also claimed that premium petfoods contain mostly the same stuff as basic supermarket brands, according to a book blog .
Nestle, a public health professor and author of other books, said the labels are confusing and the organic label is a misnomer.
Neither provided specific information to support their claims.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.