Marion Nestle and Malden C. Nesheim, authors of the new book Feed Your Pet Right , said that organic petfood is largely a marketing term that isn't verified and also claimed that premium petfoods contain mostly the same stuff as basic supermarket brands, according to a book blog .
Nestle, a public health professor and author of other books, said the labels are confusing and the organic label is a misnomer.
Neither provided specific information to support their claims.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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