Marion Nestle and Malden C. Nesheim, authors of the new book Feed Your Pet Right , said that organic petfood is largely a marketing term that isn't verified and also claimed that premium petfoods contain mostly the same stuff as basic supermarket brands, according to a book blog .
Nestle, a public health professor and author of other books, said the labels are confusing and the organic label is a misnomer.
Neither provided specific information to support their claims.
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Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
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Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.