All American Pet Company Inc. is beginning a product launch strategy with a focus on the drug and convenience store marketplace .
"Our aging population is making more frequent visits to ... drug and ... convenience stores," said Lisa Bershan, president of AAPT.
The company is offering a food bar for dogs, designed for heart health, convenience and the price-conscious consumer.
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By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
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By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.