The US Food and Drug Administration recently launched a pet health and safety widget for consumers as part of an ongoing effort to provide timely public health information.
The widget - a portable application embedded in a webpage that can be copied onto any other website or blog - will include topics such as how to report a problem with petfood, purchasing pet drugs online and caring for a pet in a disaster.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.