The widget - a portable application embedded in a webpage that can be copied onto any other website or blog - will include topics such as how to report a problem with petfood, purchasing pet drugs online and caring for a pet in a disaster.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.