Pet Food Press Releases

Veterinarian-formulated cat food emulating a cat's natural diet

Canadian customers can discover Dr. Elsey's cleanprotein online and in select PetSmart locations starting this July.

Dr. Elsey's cleanprotein is veterinarian-formulated with high protein levels and low oxalate to support the nutritional needs of all feline life stages. Emulating a cat's natural carnivorous diet, over 90% of the protein found in cleanprotein is animal-based with high-quality meat or fish as the first ingredient to keep cats feeling fuller longer.

"We try to speak for the cat," said company founder Dr. Bruce Elsey. "As a cat, wouldn't you want a food that is more in line with what your natural diet would be? Coming at this from a feline veterinarian perspective, I think we've been able to hone in on what cats need." 

Available in a variety of kibble and recipe paté formulas, cleanprotein is 100% grain-free and gluten-free, with no added fillers or preservatives:

·       Chicken Recipe Dry Kibble - 2 lb and 6.6 lb bags 

·       With Salmon Dry Kibble - 2 lb and 6.6 lb bags 

·       Chicken Recipe Paté - 3 oz and 5.5 oz cans 

·       Turkey Recipe Paté - 3 oz and 5.5 oz cans 

·       Duck and Turkey Recipe Paté - 3 oz and 5.5 oz cans

Promote an active lifestyle and healthy weight with the high-quality ingredients found in Dr. Elsey's cleanprotein. To learn more and find a store, visit


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