on May 7, 2017
What ‘Pet Fooled’ gets right about consumer confusion
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
This past weekend, I sat down and watched the documentary “Pet Fooled” on Netflix, and while there were several things I was already expecting out of it (the message that the pet food industry cares about profits first and pets a far distant second, the idea that the industry is…
