Pet Food Safety / Pet Food Regulations / Pet Food Packaging / Pet Food Labeling
on May 7, 2017

What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.

This past weekend, I sat down and watched the documentary “Pet Fooled” on Netflix, and while there were several things I was already expecting out of it (the message that the pet food industry cares about profits first and pets a far distant second, the idea that the industry is…

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