Bushel
The Fargo-based software technology provider partnered with GROWERS to integrate loyalty program tools directly into the Bushel portal. This integration allows agribusinesses to reward farmers for purchases across agronomy, grain and energy business units while incentivizing future transactions through a single digital platform.
“Bushel has always focused on helping our customers run their businesses more efficiently,” said Lacey Seibert, vice president of product, agribusiness at Bushel. “This launch allows us to go a step further, helping agribusinesses grow by strengthening customer relationships and increasing share of wallet.”
The points-based rewards system enables agribusinesses to fund programs through manufacturer partnerships, with farmers able to redeem points for future purchases. By connecting rewards across multiple business lines, the program encourages internal collaboration while motivating farmers to consolidate more business with single providers.
Seibert emphasized that the integration helps customers “create a more connected and valuable experience for the farmers they serve” by enabling rewards management alongside existing digital workflows. The seamless experience eliminates the need for separate systems to launch and manage customer loyalty initiatives.
The launch represents Bushel’s commitment to modernizing agricultural operations by combining efficiency tools with growth-driving capabilities. As the leading independent provider of software technology for the agricultural supply chain, Bushel continues expanding its platform to address evolving industry needs.
The loyalty program integration reflects broader trends in agricultural technology, where businesses seek unified platforms that handle multiple operational aspects while building stronger customer relationships through data-driven engagement strategies.
