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Top Story: Page 10
Pet Food Marketing and Branding
Branding connects otherwise faceless suppliers to pet owners
Developing positive relationships directly with consumers could benefit pet food ingredient suppliers.
Insect-based Cat and Dog Food
From larval to grave: Scaling production of insects for pet food
After beginning with eggs, Innovafeed has reached a point where it can begin harvesting black soldier fly larvae to extract oil and protein.
News Hound
Could pet cats or dogs trigger an avian influenza pandemic?
Proactive steps may help pet food companies mitigate the risk of avian influenza becoming the next pandemic.
Insect-based Cat and Dog Food
Industrial symbiosis fine-tuned for BSFL pet food ingredients
ADM
Black soldier fly larvae are already noted for their lower resource use compared to conventional livestock. Industrial symbiosis makes insect-based pet food ingredients yet more sustainable.
Market Trends and Reports
5 ways rising costs threaten pet ownership in US
Survey results suggest pet owners may face growing financial challenges as inflation continues to drive up the cost of pet care in the U.S.
Sustainable Dog and Cat Food
Local sustainability collaborations boost pet food brands
Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.
Adventures in Pet Food
3 values that drive pet food purchasers
For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.
Pet Food News
Vafo Group acquires Austrian pet food business, launches premium products
In other news, German vegan pet food brand VEGDOG rolls out a new product.
Pet Food Safety
FDA investigated Purina PetCare, found no illness cause
FDA veterinarians reviewed medical records, interviewed pet owners, and conducted lab tests on both opened and unopened food samples.
Latin America/Carribean
Colombian import of US dog, cat food ranks 3rd highest in 2023
The Colombian dog and cat food market experienced 10% year-over-year growth in 2023.
Adventures in Pet Food
How to market your pet food brand in inflationary times
Higher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.
Latin America/Carribean
US pet food exports to Chile rise with growing market
The high cost of shipping European and Asian products potentially creates opportunities for U.S. pet foods.
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