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Pet Food Market

Pet food prices hold steady while overall 'petflation' hits two-year high in May

Pet food costs remain stable with slight deflation in May 2025, even as veterinary and pet services drive overall pet industry inflation to 2.2% year-over-year.

Petfood Forum News

Petfood Forum Asia returns to Bangkok in October 2025

The one-day conference will be co-located with Pet Fair South East Asia on October 29, offering regional insights and networking opportunities for industry professionals.

U.S. and Canada

Chart: U.S. pet industry sales 2018-2025 normalize, but still climb post-pandemic

As inflation tapers and pet ownership normalizes post-pandemic, the U.S. pet food market seems likely to remain the largest on the planet for many years to come.

Pet Food Marketing and Branding

Case study spotlights Natoo’s sustainability-driven pet food strategy

A new Pet Sustainability Coalition case study highlights how Natoo’s $500,000 investment in jaguar conservation supports a sustainability-focused pet food business model.

Research Notes

Dogs need amino acids, not protein; Senior formulations may be hype

Data underpinning nutrition standards may come from older analysis methods and from limited breeds, ages and sizes of dogs.

Global Commerce

Global pet care market at US$200 billion in 2024; Cats rising

The twin trends of humanization and premiumization may continue to spread in the pet food market as similar demographic pressures drive pet ownership growth worldwide.

Research Notes

Chemically cutting meat boosts palatability, digestibility and benefits cat microbiome

The hydrolysis process not only boosts protein digestibility but may also shift gut microbial composition toward a more beneficial profile.

Research Notes

Some insect-based pet foods imbalanced, low in certain nutrients

Although the study supports the viability of insect protein as a sustainable and nutritious component of dog food, it highlighted gaps in regulatory compliance and the need for enhanced oversight, particularly among South Korean pet food makers.

Research Notes

Abrupt diet change may model illness in dogs

A study examined how abrupt dietary changes in dogs can serve as a controlled method to study gut microbiota resilience and test digestive health additives.

Central/Western/Southern Asia

Nestle invests in Indian pet food brand Drools

Nestle stated that this was only a financial investment by the company and that Drools would remain strategically and operationally independent

Research Notes

Olive extract didn’t influence cat food palatability

While online claims that olives affect cats like catnip don’t have scientific backing, olive extract may hold potential as a novel ingredient for cat food.

Pet Food Ingredients

Trends in novel proteins: What pet parents will pay for

New research reveals which consumer segments are most receptive to insect proteins, cultivated meat and invasive species in dog and cat foods.

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