The Asia-Pacific market for health-focused pet food products will continue its growth trajectory from last year through the next five years, given the surge in veterinarian-diagnosed chronic conditions and consumers' high preference for human- and medical-grade diets for their pets.
Industry analyst Mordor Intelligence said the widening access to this type of pet food underpins the market's projected size this year, estimated at $4.64 billion. By 2031, Mordor projects this segment to be worth $6.37 billion, registering a 6.52% CAGR over 2026-2031.
Pet diet products that address urinary tract diseases are the most in demand and have been forecast to carve a 7.22% share of the pet diet market by 2031.
Last year, the region's pet diet market size was worth $4.36 billion, 18.72% of which went to diets supportive of pets' digestive sensitivity.
"Therapeutic segments dominate value creation as veterinarians increasingly prescribe diets for renal, urinary, and digestive disorders, now common among urban pets. China's cross-border e-commerce liberalization, India's growing middle class, and Japan's aging pet population collectively amplify demand, while protein-input volatility and counterfeit risks temper momentum. Competitive intensity is rising as global players reconfigure distribution, and regulatory frameworks tighten quality expectations. These dynamics collectively define the transformation of the Asia-Pacific pet diet market," Mordor said.
Last year, China held a 34.75% share of the market. The next five years, however, could see India gaining a bigger share, with a 10.2% CAGR.
Also in 2025, almost half (47.86%) of the total Asia-Pacific pet diet market went to dogs. But cats, Mordor said, would help chart a 6.55% CAGR to 2031.
Fulfilling the region's pet diet requirements are a mix of global conglomerates and specialized regional players. Global companies — including Mars, Incorporated; Colgate-Palmolive Co. (Hill's Pet Nutrition, Inc.); General Mills Inc.; PLB International; and Affinity Petcare S.A. — accounted for a 9.85% market share in 2025.
By distribution channel, specialty stores led with a 29.35% revenue share in 2025, while online channels are growing at the fastest rate, with an 8.06% CAGR.
