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High-fiber ingredients are often added to pet foods for the benefit of the animal. However, there seems to be some confusion about these fiber sources regarding their value to the animal versus potential profit to the manufacturer and whether or not they may be cheating the consumer. Many of the well-intentioned “experts” or bloggers online criticize the fiber ingredients that nutritionists have to work with by calling them “fillers” (e.g., beet pulp, rice bran, wheat bran, tomato pomace, etc.). However, this may short-change the animal if pet owners select against these ingredients because of misleading information.