Protein and rice trend emerging in pet food

While browsing at the pet food store recently, a pattern emerged that I hadn’t previously noticed: a “protein and rice” theme. There was the old standard “Lamb & Rice” which is now flanked by Chicken & Rice, Turkey & Rice, Beef & Rice, etc.

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While browsing at the pet food store recently, a pattern emerged that I hadn’t previously noticed: a “protein and rice” theme. There was the old standard “Lamb & Rice” which is now flanked by Chicken & Rice, Turkey & Rice, Beef & Rice, etc.

The rationale for this popularity is supposedly because rice is “more digestible” and “hypoallergenic.” But is this really the case? With increasing demand on pet food-grade rice and an increasing price, is rice the right choice for so many foods?

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