Latest News: Page 62

Pet Food Marketing and Branding

Open Farm debuts TV campaign to support brand growth

Premium pet food brand’s latest campaign aims to strengthen consumer connection and visibility across connected TV and digital platforms.

Dog And Owner Watching Tv Pixabay com

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Pet Food Marketing and Branding

Zesty Paws launches Chief Taste Officer contest

The pet supplement brand will name one cat or dog its new brand ambassador as part of the "Flipped Tails" campaign.

Chief Taste Officer Zesty Paws

Instinct achieves Icon Level with Pet Sustainability Coalition

The raw pet food maker strengthens its sustainability commitment by joining the highest membership tier of PSC.

J.M. Smucker promotes John Brase to president and COO

Brase will continue overseeing pet food and other retail segments while expanding his leadership role in external and strategic initiatives.

Purina Europe head Jeff Hamilton named Nestlé CEO for Americas Zone

Nestle Purina PetCare

Jeff Hamilton, currently leading Purina PetCare Zone Europe, will succeed Steve Presley as CEO of Nestlé Zone Americas effective July 1, 2025.

Pet Food Marketing and Branding

Wellness Pet launches activity challenge highlighting pet health and wellbeing

Wellness Pet Company

The “Wellness Pet Minutes That Matter Challenge” encourages pet parents to log active time with their dogs in recognition of Mental Health Awareness Month.

Wellness Pet Mental Health Awareness Month

Sustainable Dog and Cat Food

Insect protein recognized in global platform measuring emissions reduction

Innovafeed’s insect-based ingredients are featured in the Avoided Emissions Platform.

Visuel Aep Site En

SAFE Act aims to protect ag exports during animal disease outbreaks

Legislation would codify USDA’s role in regionalization agreements and improve export transparency.

The SAFE Act would formally codify the U.S. Department of Agriculture's role in negotiating 'regionalization agreements' with trading partners.

GAPFA to host 2025 Technical Congress and AGM in Bangkok

Event will bring together global pet food leaders and regulators to address commercial diet standards, trade and transparency.

Pet Food Market

Report: Pet food production grows 4.5% globally in 2024

Pet food remains one of the fastest-growing feed sectors, according to Alltech’s 2025 Agri-Food Outlook.

Alltech Feed Outlook Report

Native Pet supplements expand into natural grocery stores

Native Pet increases its retail footprint with nationwide rollout in all 522 Whole Foods locations, reflecting growing demand for high-quality pet wellness products.

Native Pet At Whole Foods Market And Sprouts Farmers Market Nationally

Simmons Pet Food names senior vice president of operations

Brian Burke replaces Derek Baucom, who will assume the role of president for Simmons Animal Nutrition.

Brian Burke, senior vice presdient of operations

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