Latest News: Page 62

Vital Essentials launches freeze-dried cat nibs, expands RAW Bar line

Carnivore Meat Company's flagship brand debuts feline-specific format and four new single-ingredient chews.

Vital Essentials freeze-dried salmon and tuna cat food package with crunchy micro nibs

Pet Food Marketing and Branding

Blue Buffalo launches 'Love Made Fresh Dog Tax Credit' promotion

The consumer campaign offers dog owners a chance to win a $1,000 credit toward the brand's new fresh dog food line.

Blue Buffalo Tax Day Lifestyle02

Open Farm debuts gut health dog food line

New GoodGut line combines prebiotics, probiotics and postbiotics with a proprietary 10-strain probiotic blend.

Three Open Farm GoodCut pet food packages in pink, yellow, and red with a white bowl of kibble on marble surface

GAPFA advances pet nutrition dialogue with WOAH, adds members

GAPFA met with the World Organisation for Animal Health to discuss pet nutrition's role in animal health, and welcomed two ingredient suppliers as new affiliate members.

Safety & Quality

OSHA investigates after second explosion at NaturPak pet food plant

OSHA is investigating two equipment-related explosions at a Janesville, Wisconsin, U.S., co-manufacturing facility after managers provided "minimal cooperation" with local authorities.

Red fire engine with number 15 displayed on grille and chrome front bumper details

Natoo launches product-level sustainability certification program

Brazilian pet food brand Natoo is converting company-wide environmental commitments into verified, shelf-ready sustainability claims through third-party certification.

Plant-based dog food brand Bramble launches kidney-friendly recipes

Bramble debuts new line of renal-support dog food formulas at Global Pet Expo, expanding its plant-based fresh food portfolio.

Pet food package with green label and ceramic bowl filled with kibble on wooden surface

Zignature launches 7 freeze-dried entrées for dogs

Pets Global expands its limited-ingredient brand into freeze-dried with novel proteins and simplified formulations.

Signature freeze-dried pet food packages with venison, turkey, and lamb entree varieties displayed with a ceramic bowl on brick background

Camlin Fine Sciences names Melissa Weber animal sales director

Weber brings more than 15 years of R&D, innovation and technical sales experience in pet food and animal nutrition to the role.

Latin America, marketing, whole animals: Petfood Industry News Quiz Mar. 13-19

Challenge your knowledge of how brands are balancing scientific evidence with storytelling, the growing role of whole-animal utilization in sustainable formulation, and how health messaging is shaping campaigns.

Vintage illustration of a dog baseball player in pinstriped uniform catching a ball at a crowded stadium

AI overuse drags on pet food sustainability

Pet owners increasingly pay attention to the full lifecycle impacts of the products they buy. Promoting a company’s awareness of tech-related environmental issues could be part of a sustainability strategy.

Robotic hand gently touching a white daisy in a barren, post-apocalyptic landscape

Pet Food Marketing and Branding

Greenies partners with UConn Huskies on dog dental health

The Mars Pet Nutrition brand is running a March promotion encouraging pet owners to prioritize canine dental care.

UConn Huskies mascot Jonathan with husky dog and person at basketball arena holding Greenies dog treats and basketball

Page 62 of 210