Natoo Pet Foods is working to translate company-level environmental commitments into verified product-level claims, partnering with sustainability consultant ClimatePartner to measure carbon footprints across select product lines and secure third-party certification.
The brand said it identified four strategic priorities to guide the effort: quantifying product carbon footprints, securing third-party certification, improving packaging recyclability and offsetting plastic impact through certified recovery programs.
Through the ClimatePartner partnership, Natoo has supported verified cookstove and international ocean plastic recovery initiatives. On the packaging side, the Crunchy Biscuit line now uses recyclable mono-material packaging, and a TerraCycle take-back program allows Meal Topper pouches to be returned for specialized recycling.
Since 2022, manufacturing operations linked to the brand have reduced carbon emissions by roughly 26,000 tons. Natoo's facility is LEED Gold-certified and 100% solar powered. Plastic introduced to the Brazilian market is offset through a certified recovery program.
Products displaying environmental certification badges on digital marketplaces have shown increased shopper engagement and sales growth, according to the company.
"Responsible growth requires a measurable foundation," said Fernando Torres Maluf, VP of international business. "By certifying our footprint and redesigning packaging, we built a scalable climate accountability model that shows sustainability and business performance can advance together."
Natoo plans to expand certification across additional product lines, strengthen carbon data tracking, continue improving packaging efficiency and explore opportunities to scale plastic offset programs through new partnerships.
According to Petfood Industry's Top Pet Food Companies, Natoo Pet Foods, developed by PremieRpet, is based in Brazil. Its facility holds LEED Gold certification and runs on 100% solar power. The brand is a Pet Sustainability Accredited Business and holds SQF certification under the Global Food Safety Initiative.
