Cargill uses YouTube video to promote petfood donation

After teaming with The Pet Project to donate a truckload of petfood to an area food bank in January, Cargill Animal Nutrition is raising awareness for needy pets with a video campaign.

March 17, 2010

After teaming with The Pet Project to donate a truckload of petfood to an area food bank in January, Cargill Animal Nutrition is raising awareness for needy pets with a video campaign.

The company has posted a short video on YouTube of the January donation that delivered 38,000 pounds of petfood to Second Harvest Heartland . Cargill's goal is to get 10,000 views before April 30 and celebrate by donating another load of petfood to help pet owners during tough times.

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Brand Insights

Mondi Consumer Insights: Purchasing Trends of Premium Pet Food Consumers

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Learn how emerging trends are influencing purchasing decisions and shaping the future of premium pet food.

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