Oliver Wight helps Mars Petcare incorporate IBP

Two years after consulting with business improvement specialist Oliver Wight, Mars Petcare UK has successfully implemented an integrated business planning (IBP) program and achieved Class A status.

May 15, 2010

Two years after consulting with business improvement specialist Oliver Wight , Mars Petcare UK has successfully implemented an integrated business planning (IBP) program and achieved Class A status.

Mars reported that, as a result, customer service levels have reached 99%, stock levels have reduced by 15%, and the company has been voted best branded supplier by UK supermarket chain ASDA .

Wet food currently accounts for 13% of the total pet food volume in Mexico. It holds significant potential for companies willing to innovate and redefine its role as more than just an occasional treat.

Ethical solutions wanted in Mexico's competitive pet food industry

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General Mills pet food sales fell 4% in FY24 compared to FY23

Pet Food Market

Ethical solutions wanted in Mexico's competitive pet food industry

The future of the Mexican pet food industry will be shaped by companies that balance resilience, ethics and transparency while delivering real value in a highly competitive market.

Wet food currently accounts for 13% of the total pet food volume in Mexico. It holds significant potential for companies willing to innovate and redefine its role as more than just an occasional treat.

Brand Insights

Pet food ingredient insights for new product development

WATT Global Media

Explore sustainable and healthy ingredients that keep your formulations profitable.

Pet food ingredient insights for new product development

Market Trends and Reports

General Mills pet food sales fell 4% in FY24 compared to FY23

General Mills made several acquisitions in 2024.

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Nutriment expands its UK raw pet food market with Dog's Butcher acquisition

Swedish-based Nutriment now has over 10 brands that stretch across the European continent.

Nutriment Acquires The Dogs Butcher

Pet Food Market

Russian pet food imports rebound amid soaring inflation

Russian pet food production rose in 2024, but reduced competition from foreign brands and high-interest rates have hindered innovation and growth opportunities for local producers.

According to sources, pet food prices in Russia have surged due to rising production and logistics costs and the expenditures associated with mandatory state labeling

Typhoid Mary dogs may spread drug-resistant Salmonella without getting sick

Scientists identified 77 suspected zoonotic cases, where bacteria likely transferred from dogs to humans, involving 164 strains across 17 U.S. states.

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Petfood Forum News

Insightful educational opportunities await at Petfood Forum 2025

Petfood Forum 2025, happening April 28-30 in Kansas City, will offer five educational tracks diving into pet food market trends, technology, nutrition, ingredients and leadership development.

Petfood Forum 2025 will offer five education track covering the pet food market, technology, nutrition, ingredients, and career development and leadership.

Fresh-Lock names director of business development and sustainability

In this newly created role, Todd Meussling will help advance sustainable flexible packaging technologies.

Todd Meussling is the Fresh-Lock team's new director of business development and sustainability

Tractor Supply launches premium dog food

The retailer’s latest offering combines kibble and protein-packed shreds.

4health Shreds is formulated for adult dogs with immune-supporting antioxidants including zinc, selenium and vitamin E.

Pet food producer expands Polish workforce

The new plant, which is to produce dry pet food, is expected to be launched in 2025.

Pet Food Marketing and Branding

Pet Honesty named official multivitamin supplement of the American Kennel Club

Company said partnership highlights a shared commitment to supporting canine health and wellness.

Pet Honesty will be featured on AKC platforms, including its website, social media, and newsletters.

Pet Food Marketing and Branding

Purina seeks chief snuggle officers: Puppies, kittens could earn $25,000

Contest invites pets to become brand ambassadors while supporting shelters with donations.

Wenger Manufacturing announces death of company patriarch

The inventor of 44 U.S. patents, LaVon Wenger, 89, passed on December 29 and was the son of Lou Wenger, one of the company’s original founders.

LaVon Wenger began his career at Wenger in 1955 and was named president of the company in 1977.

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