Naturediet expands in Europe

Naturediet announced its new partnership in Europe in the bi-lingual (Dutch and French) market, where it has joined forces this summer with Belgian pet product distributor Vadigran.

August 20, 2009

Naturediet announced its new partnership in Europe in the bi-lingual (Dutch and French) market, where it has joined forces this summer with Belgian pet product distributor Vadigran .

"We will be launching the Naturediet brand officially at our annual open house event, early in September," said Vadigran Manager Marleen Van Diest.

Dall·e 2024 09 10 09 25 03 An Oil Painting Of The Earth, Viewed From Space Like The Famous 'blue Marble' Image, But Covered With Dirty Dog And Cat Footprints The Planet's Blue

Local sustainability collaborations boost pet food brands

This product introduction lends itself to the trend of pet ownership in urban areas where smaller living spaces and lifestyle preferences favor cat ownership.

Argentine pet food producer launches specialized nutrition for spayed/neutered cats

Sustainable Dog and Cat Food

Local sustainability collaborations boost pet food brands

Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.

Dall·e 2024 09 10 09 25 03 An Oil Painting Of The Earth, Viewed From Space Like The Famous 'blue Marble' Image, But Covered With Dirty Dog And Cat Footprints The Planet's Blue

Brand Insights

Achieve Cost Savings and Sustainability in Pet Food Production

Buhler Group

Unlocking cost efficiency through sustainable practices.

Achieve Cost Savings and Sustainability in Pet Food Production

Research reveals vegan diets can improve dog health

A study lead by Professor Andrew Knight at the University of Winchester in the UK found fewer cases of health disorders overall in dogs fed vegan diets.

Dog with carrot

Pet Food Market

Three Dog Brands acquires Kennelmaster Foods

Kennelmaster uses dehydration technology to create its Chip’s Naturals brand.

The Chip's Naturals production process involves dehydration mixed with quality ingredients.

Transparency tames social media rumors for pet food brands

By maintaining open lines of communication and demonstrating accountability, pet food manufacturers can mitigate the impact of rumors and improve their ability to identify and resolve real issues before they escalate into larger crises.

Dall·e 2024 09 05 11 11 35 A Detailed X Ray Image Of A Dog's Skeleton With An Overlay Of A Happy Dog, Where The Dog Has An Expressive Face Showing Joy The Image Should Highligh

Cargill acquires 2 US feed mills

Cargill has acquired two feed mills from Compana Pet Brands – one in Denver and the other in Kansas City, Kansas.

Merger Acquisition 2

Alphia names vice president of food safety and quality assurance

Jarrod Kersey will prioritize safety and quality product standards and play a critical part in maintaining overall product safety, quality, and regulatory compliance.

Pet Food Marketing and Branding

Designed for dogs, this farmers market raises pet food ingredient awareness

In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.

Ian Somerhalder and his white shepherd, Sequoia.

Vafo Group acquires Austrian pet food business, launches premium products

In other news, German vegan pet food brand VEGDOG rolls out a new product.

Vafo Group has acquired a majority stake in the Austrian company PetCo.

Pet Food Market

Vafo Group, PetCo form strategic partnership

Austria's PetCo Group will continue to operate independently in Vienna under the leadership of its founders, Stefan and Katharina Miklauz.

From left to right: Stefan Miklauz, Pavel Bouška and Katharina Miklauz.

Mars Petcare names chief finance officer

Gabriel Millan will lead the global finance function for the US$30 billion Petcare business.

Trending: Pet Food Podcast

EPISODE 69: How do you guide customers to choose your brand over a generic?

With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.

Sound Cloud Cover Art 800x800 Ellis Yontz

Nulo names co-heads of marketing

Eric Emmenegger and Jen Rottenberg will join the company's executive team.

Eric Emmenegger, with his dog Schuyler, will lead Nulo's Retail & Product Marketing division.

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