Cat food brand Gussto specializes in making wet cat food. The pet food business is currently investing to expand its range with new products, and is also making efforts to expand its international presence by entering new Asian markets, according to a senior company representative.
Owned by Poland-based company Petro International Ltd, Gussto says it specializes in making “complete and perfectly balanced grain free superpremium food for cats.”
Izabela Rojek, the chief executive of Gussto, told Petfoodindustry.com that the company generates the majority of its sales in the Polish market. At the same time, alongside its ongoing work on introducing new products to the portfolio, the cat food specialist is also holding talks with foreign partners, she said.
“We are developing our Vet product line which is designed for cats with various health issues. These new products are already in production,” Rojek said.
The Polish market is the company’s prime source of revenue, but Gussto is also developing its foothold in a number of foreign markets in Europe and beyond, according to the firm’s chief executive.
“We are already present in China. It’s a very promising market, and there are many consumers there who value European, high-quality products such as ours,” she said.
At the same time, Rojek said that the company is making efforts to launch sales in the world’s most populated country.
“We also want to be present in the Indian market,” according to Rojek.
Gussto says its “innovative process of steam production allows to preserve the richness of nutrients, vitamins and minerals, as well as the exquisite natural taste of Gussto” cat food which “is produced in 100% from fresh meat of the highest quality, gained from organic farming within the European Union, subjected to the multi-stage process of selection according to very high standards applied in human food production.”
Symrise invests in French manufacturing capacities
Ingredient supplier Symrise is advancing an investment worth some €1.6 million (US$1.7 million) at the company’s production facility in Elven, in France’s north-western part.
The project is to allow the pet food producer to launch a new automated bagging line by the end of 2024, local news site Bretagne-economique.com reported.
The latest invest marks another effort by Symrise to ramp up the capabilities of the French factory. In 2023, the group unveiled a dry pet food pilot production facility at the Elven site.
“The facility aims at bolstering the global leadership of Symrise in pet food by producing high-value solutions that enhance the well-being of pets and the satisfaction of pet owners,” the German manufacturer said in a statement. “The pilot production line is equipped to meet internal research and development requirements while also assisting customers with their own processes.”
Symrise Pet Food runs a network of 32 facilities across the world, operated by a total workforce of about 1,900 employees. The company’s plants are based in the regions of Asia Pacific (APAC), Europe Africa Middle East (EAME), Latin America, and North America, according to data from Symrise.
In a statement, Symrise said that the company continued its profitable growth in the first nine months of 2024, reporting an organic sales growth of some 11.1 percent.
“Considering portfolio and exchange rate effects, Group revenue rose to €3,824 million [or US$4.04 billion] in the first nine months, a plus of 5.9% compared to the year-ago period,” the business said.
Symrise’s pet food division reported double-digit organic growth in percentage terms in the January-September 2024 period.
“Sales development was particularly dynamic in the Asia/Pacific and Latin America regions, with double-digit organic growth,” according to the statement.
