At Global Pet Expo 2025, Hagen Group introduced more than 100 new products across its portfolio, with a strong focus on the cat category and its partnership with Phillips Pet Supply. The event marked Hagen’s first appearance at the show as a fully integrated partner with Phillips, expanding retail access to its brands.
“We’re building something special with Phillips,” said Jeff San Souci, vice president, Marketing. “Together, we’re unlocking new growth for our retail partners, and the response at Global Pet Expo proved that the momentum is real.”
Hagen spotlighted several product innovations, particularly within its Catit brand. New releases included Catit Recipe Double Fusion Cat Food, a dual-texture formula, and an expanded line of Catit Creamy lickable treats. The company cited the growing demand in the cat segment as a key driver behind the product development.
Beyond cat products, Hagen showcased updates across multiple categories:
- A new Exo Terra Heat Mat, which earned a Best in Show New Product Award.
- A lighting innovation for the Exo Terra reptile line.
- Fluval’s VISI aquarium sets, featuring low-iron glass and integrated stands.
- The FLUVAL LIV, billed as the first commercially available micro aquascaping aquarium.
- Updates to HARI’s bird nutrition range tailored for Psittacine species.
The booth included over 30 live reptile terrariums, multiple aquarium displays, and a 50th anniversary celebration for the Fluval brand. A pair of Maine Coon cats, WOLFE and YETI, also made appearances.
Adapted from a press release.
