Smalls, a cat-only fresh pet food brand, has named industry veteran Nate Kredich as chief operating officer. Kredich will oversee the company's retail expansion efforts as part of Smalls' leadership team.
Kredich brings more than 20 years of experience in operations, retail and pet care. Most recently, he served as president of Himalayan Pet Supply, a division of Primal Pet Group and the market leader in the natural long-lasting chew category. At Himalayan, Kredich led growth and expansion across multiple sales channels through product innovation, quality, and customer experience initiatives. Prior to that role, Kredich served as chief operating officer of The Honest Kitchen, where he helped scale the business as a human-grade dog food brand.
"With Nate joining our team, Smalls is doubling down on our mission to create a healthier, happier future for cats -- and now we can realize that vision more widely at retail," said Matt Michaelson, CEO and co-founder of Smalls. "Nate's track record in scaling businesses and building best-in-class teams makes him the ideal leader to guide Smalls into its next chapter, ensuring we scale thoughtfully and bring the same quality, care, and cat-first ethos into retail."
Founded in 2017, Smalls said it produces high-protein, human-grade food exclusively for cats. The company is expanding from direct-to-consumer delivery to retail placement.
"I've long admired the way Smalls has redefined what it means to nourish cats --- and the culture around cats themselves," said Kredich. "I'm thrilled to join the leadership team, build new partnerships, and bring Smalls' cat-centric nutrition to even more homes."
Smalls noted it made its retail debut in late 2024 and is now available in more than 500 pet retail stores across the U.S. The company plans to invest in independent pet retail channels in 2026 and beyond.
