Pet Food News: Page 71

Pet Food Marketing and Branding

WHISKAS launches Purradise campaign celebrating cat happiness

The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.

Purradise is a global campaign, launching first across European markets including the UK, France, Germany, Italy and Poland in January 2025.

Brand Insights

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Datacor (formerly Format Solutions)

Discover how pet food manufacturers are reducing emissions and driving sustainability through ingredient innovation and eco-friendly nutrition.

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Hill's Pet Nutrition unveils microbiome innovations at VMX

Hill’s highlights new pet nutrition advancements and microbiome science at the latest veterinary industry’s education conference.

Many of the new and enhanced Hill’s Prescription Diet products launching in 2025 feature ActivBiome+ technology.

Veterinary Formula aids pets affected by wildfires with non-profit partnerships

The company has partnered with three non-profit organizations to provide crucial relief and aid to animals in need.

Petfood Forum News

Harnessing science and technology in pet food extrusion

Wenger’s Ed de Souza will focus on advancements in extrusion technology that are enhancing energy efficiency, optimizing starch gelatinization and improving pet food quality during this year’s Petfood Forum.

During his Petfood Forum education session, Ed de Souza will explore how to harness the power of science and technology in the extrusion process to optimize energy usage efficiently and precisely control the cooking levels of pet foods.

Pet Food Regulations

Policy experts tackle safety plans, regulatory pathways at AFIA Pet Food Conference

AFIA’s Leah Wilkinson and AAFCO’s Austin Therrell updated attendees on the latest happenings with pet food safety plans and the new animal food ingredient approval processes.

Austin Therrell, executive director of the Association of American Feed Control Officials, updates Pet Food Conference attendees on the new ingredient approval pathway from AAFCO-KSU.

AFIA Pet Food Conference highlights trends, regulations and research

Held in Atlanta during the International Production & Processing Expo, the annual conference drew 500 attendees.

The 2025 AFIA Pet Food Conference brought together 500 industry professionals to discuss trends, research and regulatory updates.

Sustainable Dog and Cat Food

Avoid 12 greenwashing terms in pet food marketing, use certifications

By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.

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AFIA honors Altom with 2025 Friend of Pet Food Award

The AFIA recognized Eric Altom, Ph.D., for his active involvement and dedication to mentoring students and young professionals in the pet food industry.

Jessica Starkey, Ph.D., and Charles Starkey, Ph.D. (right) presented AFIA's 2025 Friend of Pet Food Award to Eric Altom, Ph.D. (center).

Dog and Cat Food Nutrition

2 opportunities for health and wellness pet food

Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.

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Pet Food Marketing and Branding

How to understand today's pet parents

With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.

Michael Johnson offered suggestions on marketing to today's pet parents during AFIA's Pet Food Conference being held during IPPE 2025 this week in Atlanta, Georgia.

Trending: Pet Food Podcast

EPISODE 78: What might 2025 look like for the pet food market?

Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.

Sound Cloud Cover Art 800x800 Nicole Hill

Kradle secures $4M investment to expand pet supplement offerings

Funding will help the pet wellness brand grow its product line and distribution network.

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