New online platform for pet parents helps combat misinformation during COVID-19

Mars Petcare and the Waltham Petcare Science Institute launch a new online education resource.

In today’s ever-changing pandemic world, it can be difficult to keep up with the constant flow of new information about what’s best for us and our pets. To help ease pet owners’ minds, Mars Petcare – one of the world’s leading pet care companies – and the Waltham Petcare Science Institute have partnered to launch “Pet Health Pal,” a new online education resource, powered by Facebook Messenger and WhatsApp chatbot functionality.

Pet Health Pal launches in the U.S. with both the PEDIGREE and IAMS brands and is the latest way Mars Petcare is furthering its purpose of A BETTER WORLD FOR PETS, by building a resource to support responsible pet ownership during this time.

In an effort to help consumers navigate the stressful COVID-19 environment and combat misinformation, as it relates to their pets, Pet Health Pal will provide useful information on pet health and ownership, backed by the trusted voice of the Waltham Petcare Science Institute, which has been advancing research in nutrition and pet wellness for more than 50 years.

For more information on this first-of-its-kind resource, including a quote from Mars Petcare Global Vice President of Research and Development, Dr. Rena Crumplen, feel free to check out the press release linked here.



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