Manufacturing Alliance recognizes maker of Vital Essentials for COVID-19 relief efforts

Manufacturing Alliance recognizes maker of Vital Essentials for COVID-19 relief efforts.

Northeast Wisconsin Manufacturing Alliance (NEWMA) will recognize Carnivore Meat Company, the maker of Vital Essentials and Vital Cat®raw frozen and freeze-dried pet food, for its COVID-19 relief initiatives.

Carnivore Meat Company donated $100,000 to Green Bay nonprofits and donated the use of its ultraviolet (UV) sterilization machine to sanitize and disinfect protective equipment (PPE) for front-line medical and public service workers throughout Northeast Wisconsin.

NEWMA is a partnership of about 300 companies and organizations covering 18 Wisconsin counties that employ over half of the manufacturing workforce in the region. 

“We are promoting our companies who, during the COVID-19 crisis, are being an excellent manufacturer in this crisis,” says NEWMA Executive Director Ann Franz.

Manufacturing Alliance Recognizes Maker of Vital Essentials for COVID-19 Relief Efforts



·       Northeast Wisconsin Manufacturing Alliance (NEWMA) recognizes maker of Vital Essentials® and Vital Cat® brands, Carnivore Meat Company, for donations during COVID-19 pandemic

·       Carnivore Meat Company donated $100,000 to Green Bay food pantries and shelters

·       Carnivore Meat Company donated the use of a UV Sterilization Machine to sterilize masks for health care workers and first responders in northeast Wisconsin

·       Carnivore Meat Company’s donations will be highlighted at the June 10 NEWMA quarterly membership meeting


In March, Green Bay-based Carnivore Meat Company announced a $100,000 donation to area nonprofits and issued a Vital Relief Challenge to encourage other companies to donate if they are able. In April, Carnivore Meat Company donated the use of a UV Sterilization Machine to sanitize masks and PPE for front-line healthcare and emergency workers.

NEWMA featured Carnivore Meat Company’s contributions on social media and in a video that was distributed to Green Bay Chamber members. Franz said NEWMA’s June 10 quarterly membership meeting, to be held as a webinar, will include a video showcasing companies throughout Northeast Wisconsin, including Carnivore Meat Company, that provided extraordinary support to their communities during the COVID-19 crisis.

Lanny Viegut, the company’s CEO and owner, says he feels it’s important for businesses to be involved in helping out the community during times of great need.

“I believe the steps we’ve taken as part of our COVID-19 Response Plan in March and April have made a huge difference in our community and others all across the US,” Viegut says. The desperate need for donations at food pantries remains today and I’m extending the Vital Relief Challenge to heighten awareness and hopefully motivate and inspire others to take similar action.

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