AFIA announces new marketing coordinator

Lekin will enhance the visibility of educational events.

The American Feed Industry Association proudly announces Taylor Lekin as the new marketing and program development coordinator, commencing duties on Dec. 11.

In this pivotal role, Lekin will spearhead AFIA’s marketing initiatives, focusing on enhancing the visibility of educational events and reinforcing the value of AFIA membership. Additionally, she will collaborate closely with the executive director of the Institute for Feed Education and Research (IFEEDER), AFIA’s 501(c)(3) public charity, to lead a comprehensive branding campaign, advocating the importance of industry investment in the future of the animal food sector.

“Taylor’s infectious enthusiasm and dedication to advancing the agriculture sector make her a perfect fit for our team. Her innovative ideas will significantly engage AFIA members during events and across our programs,” stated Victoria Broehm, AFIA’s senior director of communications. “Given her experience with foundations and her expertise in analyzing intricate agricultural research and policy, she will undoubtedly bolster IFEEDER’s upcoming communication strategy, aiming to connect with donors, potential contributors, and external stakeholders in the upcoming year.”

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