Purina Pro Plan Veterinary Diets introduces the Pro Plan Veterinary Support Mission, aimed at addressing barriers faced by veterinarians. In its inaugural move, the brand donates $1 million to the American Veterinary Medical Foundation (AVMF) REACH program, supporting veterinarians providing charitable care during financial hardships.
Financial Support for Veterinarians: Pro Plan Veterinary Diets commits $1 million to AVMF REACH program, alleviating financial challenges for veterinarians providing immediate pet care.
The Call to Care: Acknowledging the stressors faced by veterinarians, the initiative aims to make a meaningful difference by supporting organizations helping them navigate difficulties in practice.
Impact of Financial Challenges: Citing the 2022 Veterinary Well Being Survey, stress levels among veterinarians and staff are identified as a top challenge. The rising cost of living also makes pet owners more sensitive to veterinary care costs.
AVMF REACH Program: The REACH program, designed to assist vulnerable communities, receives a significant boost from Purina's donation. With additional funding in 2023, the program can now assist thousands of animals annually.
Long-Term Commitment: The Pro Plan Veterinary Support Mission reflects the company's dedication to meeting the personal and professional needs of the veterinary profession, supporting research and partnering with organizations.
Website for Veterinarians: Veterinarians can explore ProPlanVetSupport.com to learn more about the mission and check eligibility for grants under the AVMF REACH program.