Purina Pro Plan Veterinary Diets introduces new mission

Purina Pro Plan Veterinary Diets introduces the Pro Plan Veterinary Support Mission, aimed at addressing barriers faced by veterinarians. In its inaugural move, the brand donates $1 million to the American Veterinary Medical Foundation (AVMF) REACH program, supporting veterinarians providing charitable care during financial hardships.

Key Points:

1. Financial Support for Veterinarians: Pro Plan Veterinary Diets commits $1 million to AVMF REACH program, alleviating financial challenges for veterinarians providing immediate pet care.

2. The Call to Care: Acknowledging the stressors faced by veterinarians, the initiative aims to make a meaningful difference by supporting organizations helping them navigate difficulties in practice.

3. Impact of Financial Challenges: Citing the 2022 Veterinary Well Being Survey, stress levels among veterinarians and staff are identified as a top challenge. The rising cost of living also makes pet owners more sensitive to veterinary care costs.

4. AVMF REACH Program: The REACH program, designed to assist vulnerable communities, receives a significant boost from Purina's donation. With additional funding in 2023, the program can now assist thousands of animals annually.

5. Long-Term Commitment: The Pro Plan Veterinary Support Mission reflects the company's dedication to meeting the personal and professional needs of the veterinary profession, supporting research and partnering with organizations.

6. Website for Veterinarians: Veterinarians can explore ProPlanVetSupport.com to learn more about the mission and check eligibility for grants under the AVMF REACH program.