Prins Petfoods recognized

The company has received sustainable certification by a Dutch online trade association.

Prins Petfoods, a leading Dutch pet food company, has been granted the prestigious sustainability certification by Thuiswinkel.org, the Dutch online trade association. This certification recognizes Prins Petfoods' commitment to sustainable practices across various aspects of its operations.

The certification acknowledges Prins Petfoods' adherence to specified sustainability standards in areas such as strategy, circular economy, product offering, packaging, delivery and returns. Prins Petfoods joins the ranks of the first eleven websites to receive this independent certification, highlighting its pioneering role in sustainability.

Willemijn Lootens, product development and innovation manager at Prins Petfoods, emphasizes the company's dedication to sustainable business practices, stating, "At Prins, we prioritize the well-being of all dogs and cats, and this commitment extends to our broader mission of promoting the well-being of humans, animals, and the environment."

The Thuiswinkel Sustainability certification assures consumers of Prins Petfoods' genuine efforts towards sustainability. "Transparency and honesty are paramount to us, and this certification reinforces our commitment to meaningful sustainability initiatives," adds Willemijn.

For Prins Petfoods, the certification marks the beginning of a comprehensive transition towards a future-ready business model. The company's sustainability strategy now encompasses four key pillars: sustainable product offerings, environmental stewardship, promoting healthier lifestyles and customer-centricity.

"We've observed significant progress within our organization throughout the certification process. Our employees are increasingly motivated to make conscious choices regarding raw materials, packaging, energy consumption, and overall customer care. Sustainability remains a top priority for us, and we are committed to continuous improvement," concludes Willemijn.

Prins Petfoods' achievement underscores its unwavering commitment to sustainability and its proactive approach to building a more sustainable future for pets, people and the planet.

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