News & Newsletters: Page 11

Pet Food Marketing and Branding
NaturVet to be featured on CBS Lucky Dog: Reunions
NaturVet
The pet supplement manufacturer will appear in branded segments across multiple episodes highlighting daily pet wellness products.
Natur Vet Mulltivitamins
Petfood Forum News
Women in Petfood Leadership seeks mentors, mentees for program
The Mentorship initiative pairs industry professionals for career guidance through online meetings scheduled at participants' convenience.
In the Women in Petfood Leadership Mentorship program, all mentors will offer professional expertise tailored to mentees' interests and needs.
Pet Food News
RAWZ launches air-dried food for small dogs
RAWZ Natural Pet Food
The new line features 96% meat content and targets the specific nutritional requirements of small-breed canines.
Rawz Air Dried Just For Dogs
Pet Food News
Pet Fair South East Asia draws record international attendance
Bangkok-based trade show gathered over 11,000 pet industry professionals and 447 exhibitors from 37 countries, underscoring its expanding global reach.
Pet Food News
Rare Breed launches dog treats into US Walmarts
Rare Breed
The new brand’s minimally processed treats, made with only American-sourced meat, flaxseed and vinegar, are now available in over 2,500 Walmart stores.
Tactical Dogs Rare Breed
Pet Food Marketing and Branding
VICTOR donates $25K to veteran PTSD service dog nonprofits
Victor Super Premium Pet Food
The pet food manufacturer contributes to two organizations that pair veterans with trained service dogs for post-traumatic stress support.
Sustainable Dog and Cat Food
Bank choice invisibly influences pet food maker sustainability
By selecting their banking partner based on sustainability criteria, pet food companies can integrate environmental and social consciousness into a foundational, but often overlooked, part of their business.
It's a Wonderful Dog's Life
Latin America/Carribean
Previtep launches Doggueta at third Vitacan congress in Guadalajara
The Mexican pet food manufacturer completes its dog food portfolio with a maintenance formula for the mass market.
With Doggueta, Previtep now offers a well-rounded portfolio that spans from everyday maintenance to specialized nutrition.
Pet Food Marketing and Branding
Oh Norman! partners with Amanda Foundation to support dog adoptions
Oh Norman!
Kaley Cuoco's pet wellness brand provided grooming services, covered adoption fees and donated products to help shelter dogs find homes.
Kaley Cuoco and Oh Norman! partnered with The Amanda Foundation to rally support for rescues and help dogs find their forever homes.
Research Notes
Study: Farmer's Dog finds fresh dog food boosts hydration more than kibble
Company published research showing fresh diets increase total water intake in dogs compared to dry food.
Dog Drinking Water Pixabay
Pet Food Marketing and Branding
Blue Buffalo launches football campaign with Olivia Culpo
Blue Buffalo Co.
The pet food brand partners with the actress and select WAGs to promote game day-inspired Nudges treats for dogs.
Blue Buffalo said its Nudges treats are made with real steak and chicken and crafted to look and taste just like the popular snacks humans love.
Pet Food Safety
Report: Pet food safety market projected to reach US$16.8 billion
Research Intelo forecasts the global pet food safety market will grow at 8.2% annually through 2033, driven by regulatory compliance and testing innovation.
Research Intelo Pet Food Safety Market Report
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