News & Newsletters: Page 33

Pet Food Marketing and Branding

ORIJEN launches trails app to connect pet owners with national parks

Champion Petfoods

The premium pet food brand partners with National Park Foundation to develop resource covering pet-friendly trails in over 100 parks nationwide.

The ORIJEN Trails App provides trail recommendations and more for you and your pet.

Pet Food Marketing and Branding

JustFoodForDogs, Pizzana to launch fresh dog pizza

Collaboration introduces a canine-specific menu item made with whole food ingredients at restaurant locations across Southern California and Texas.

JustFoodForDogs and Pizzana have partnered to launch Pup Pizza, the original fresh pizza for dogs, which is topped with the company's Pork Treats as a pepperoni substitute.

Petfood Forum News

Petfood Forum 2026 opens call for papers

Noncommercial abstract submissions on specific pet food topics for the 2026 edition of the exclusive pet food conference are due October 31, 2025.

Pff Call For Papers Paul Ward Photography

Pet Food Market

Pet food industry split on AI adoption, marketing emerges as top priority

Nearly half of pet food companies have yet to implement AI technology, while those ready to invest see the greatest potential in marketing and sales applications.

Marketing and sales applications dominate future AI investment priorities, with 35% of respondents identifying customer targeting and campaign optimization as the area that would benefit most from AI implementation.

Ronald Brakke, animal health consultant, dies at 84

The founder of Brakke Consulting worked with leading pet food manufacturers during his four-decade career in animal health.

Proper pet food, not appetite suppressants, key to managing pet obesity

According to this veterinarian, pet food professionals have unique opportunities to support healthier weight management as overweight pet numbers increase.

The amount of calories an animal needs is based on more than their ideal body weight. Age, breed, metabolism, medical conditions, and amount of exercise all play a role.

Pet Food Marketing and Branding

5 key steps to entering new pet food markets

Drawing from over a decade of international expansion experience across 51 countries, Kormotech's Rostyslav Vovk shares how pet food manufacturers can successfully navigate new market entry.

Ingredient Issues

10 takeaways: Stocks rise with pet food health trends, as do bone broths

As the market for stocks grows, especially for collagen-rich bone broth, this soup trend is spilling over into the pet food industry.

Stock photos...

Pet Food Marketing and Branding

Purina ONE targets cat allergen market with dating campaign

Purina Animal Nutrition

Nestlé Purina PetCare targets cat allergen sensitivities in relationships through video series and dating app partnerships.

Purina ONE's new 'LiveClear, Love Clear' campaign addressing relationship challenges caused by cat allergen sensitivities.

AFB International names general manager for North America

AFB International

The palatant manufacturer appoints industry veteran Jack Van't Groenewout to lead regional operations and drive growth strategy.

Pet Food Additives/Supplements

Study: LP815 probiotic reduces canine anxiety, aggression

Four-week randomized study of 40 dogs shows measurable behavioral improvements with proprietary GABA-producing strain developed by Verb Biotics.

With behavioral issues affecting up to 85% of dogs, Verb Biotics noted LP815 provides a clinically supported approach to ease anxiety, reduce aggression, and support more restful, consistent sleep.

Ingredient Issues

10 takeaways: Apple cider vinegar as a dog and cat food ingredient

Apple cider vinegar may affect pet health, and more than five years ago, one scientist called for research to verify its benefits and possible drawbacks in pet food formulations.

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