News & Newsletters: Page 45

United Petfood sets Guinness World Record for largest dog biscuit

The international pet food manufacturer created a 515.6-kilogram dog biscuit, later donated in portions to shelters and employees’ pets.

United Petfood donated portions of the record-breaking biscuit to shelters and employees’ pets.

Brand Insights

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Datacor (formerly Format Solutions)

Discover how pet food manufacturers are reducing emissions and driving sustainability through ingredient innovation and eco-friendly nutrition.

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Olive extract didn’t influence cat food palatability

While online claims that olives affect cats like catnip don’t have scientific backing, olive extract may hold potential as a novel ingredient for cat food.

Chat Gpt Image May 22, 2025, 09 21 48 Am

Pet Food Marketing and Branding

Omni doubles sales, adds 20,000 customers after TV appearance

The UK allergy-focused pet food brand nears £10M (US$12.5M) in annual revenue just three months after receiving investment on BBC One's Dragon's Den.

English Cocker Spaniel Alkhaine Pixabay

Market Trends and Reports

Report: Pet wellness market driven by personalization, science-backed nutrition

Pet owners worldwide now view nutrition as the cornerstone of animal health, with 78% seeking products that may extend pet lifespan, according to ADM's 2025 global insights study.

Pet owners increasingly view nutrition as the foundation of their animals' health, setting the stage for a growing market of wellness-related pet products.

Pet Food Ingredients

Trends in novel proteins: What pet parents will pay for

New research reveals which consumer segments are most receptive to insect proteins, cultivated meat and invasive species in dog and cat foods.

Survey data shows dog parents (70%) are more willing than cat owners to try novel proteins.

Central/Western/Southern Asia

Saudi Arabian pet food market shifts as pet dogs rise

Cats have always had a place in the Saudi pet market. However, dogs were historically less accepted as pets.

Al-Qatt Al-Asiri painting of a puppy

Pet Food Ingredients

IQI, Eggnovo partner to launch eggshell membrane ingredient in North America

IQI Trusted Petfood Ingredients

The new distribution agreement makes Ovopet, a collagen-rich eggshell membrane powder with joint and gut health benefits, available to pet food manufacturers across North America.

IQI Trusted Petfood Ingredients will offer Ovopet, a natural eggshell-derived material which is said to have proven health benefits.

Pet Food Marketing and Branding

Royal Canin sponsors new pet care platform, collab with Martha Stewart

Royal Canin USA Inc.

Partnership supports science-based guidance on pet nutrition, training and health for dog and cat owners.

Raising the Perfect Pet partners with Royal Canin to offer pet owners expert-backed resources and science-based, tailored nutrition designed to meet the specific needs of cats and dogs.

BrightPet names Michael Krueger CEO

Company also appoints pet industry veteran Chris Hamilton as its executive chairman.

Alltech ONE Conference returns to Kentucky in 2026

The global agri-food event will reunite leaders in animal nutrition, agriculture and sustainability in Kentucky after a global tour.

Study evaluates insect meal’s sustainability potential in feed applications

A new life cycle assessment highlights the conditional environmental benefits of insect protein compared to soybean and fish meal, offering pet and animal food formulators insight into its role in sustainable sourcing.

Cat Kibble Close Up Andrea Gantz

Global Commerce

10 trends shaping the Canadian pet food market

While Canadians have always shown a predilection for homegrown brands, that domestic demand is higher now with trade tensions.

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