News & Newsletters: Page 44

Natural Balance and Canidae unveil over 100 products at Global Pet Expo

New formulas focus on whole-body health, targeted nutrition and multi-dog household solutions

Natural Balance is launching two new dog food lines at GPE 2025.

Brand Insights

Rethink minerals to boost pet health and build lasting loyalty

Zinpro®

What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.

Rethink minerals to boost pet health and build lasting loyalty

Kradle expands retail presence with Tractor Supply

CBD pet wellness products now available in over 1,400 stores nationwide.

This partnership makes the CBD wellness solutions from Kradle more accessible to pet parents across the country.

Petfood Forum News

Petfood Forum names 2025 First for Forum ambassadors

Program offers first-time attendees free access, allowing newcomers the opportunity to network, exchange ideas and do business with the industry's leading pet food manufacturers and suppliers.

Petfood Forum's opening reception at KC Live! in the Power & Light District is a great place for first-time attendees to relax and network with other pet food industry professionals.

Hill’s Pet Nutrition announces veterinary leadership changes in US and EMEA

Dr. Karen Shenoy to lead veterinary affairs in EMEA as Dr. Hein Meyer retires; Dr. Chelsie Estey appointed US chief veterinary officer.

Dr. Karen Shenoy (left) will transition into the role of vice president and chief veterinarian for Europe, the Middle East, and Africa (EMEA), while Dr. Chelsie Estey (right) will succeed Shenoy as chief veterinary Officer for Hill’s US.

Freshpet advances research on pet-human health connection

Company will partner with the Human Animal Bond Research Institute (HABRI) to learn more about the human-animal relationship.

Research has shown a connection between the health of pet parents and the health of their pets.

Something to Chew on

What consumers think about novel pet food proteins

While sustainability concerns help spur interest in non-animal-based proteins, surveys of pet owners still show low awareness and willingness to buy them.

For pet owners to accept alternative proteins like insect-based, education and time are in order.

New research shows owners unaware of soil’s role in pet food

New findings from Mars reveal gaps in understanding of ingredient sourcing and soil health’s role in pet food production.

A mucky pup sculpture, named Ellie, popped-up outside the “SOIL: The World at Our Feet” exhibition at Somerset House sponsored by Mars, Inc., demonstrating the role healthy soil plays in growing high quality ingredients.

Brazilian companies to showcase innovations at Global Pet Expo 2025

IPB, Special Dog, Nutritech, Panelaço, Tratyvet and PetSociety to represent Brazil at the trade show being held March 26-28 in Orlando.

Nutritech, Panelaço, PetSociety, Special Dog, and Tratyvet participate in the Global Pet Expo 2025 in Orlando.

Kallman Worldwide named US representative for Interzoo 2026

U.S. pet industry exhibitors can now book space through Kallman and join the first pet-friendly USA Partnership Pavilion.

U.S. wholesalers and pet supplies manufacturers interested in exhibiting at Interzoo 2026 in Nuremberg can now book their stands through official U.S. sales agent Kallman Worldwide

Pet Food Marketing and Branding

Royal Canin launches Ultimate Breed Showdown to promote breed-specific nutrition

Pet owners can vote for their favorite dog breed while learning about tailored nutrition — and a chance to win a year’s supply of pet food.

Ultimate Breed Showdown Royal Canin

Raw Cat and Dog Food

Red Dog Blue Kat launches shelf-stable raw pet food

Red Dog Blue Kat

Company uses new three-hour drying process to preserve nutrients in shelf-stable raw food.

The GentleDry technology is designed to preserve 95% of nutrients while cutting carbon emissions by 75%.

Petfood Forum News

What is the state of US pet food ingredient approvals?

A closing panel discussion at Petfood Forum 2025 will tackle this issue with key industry players answering your questions.

The expiration of a key AAFCO-FDA agreement on Oct. 1, 2024, eliminated a major regulatory pathway for pet food ingredient approvals, which could impact innovation in the industry.

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