Guide to Petfood Forum China 2014: Focus on pet nutrition

Experts will provide the latest information on the petfood product and ingredients market and key ingredient categories for meeting pets’ nutritional needs.

Petfood Forum China 2014, scheduled for August 22, focuses on nutrition, ingredients and formulation, the foundation for all petfood products and for new product development. During this third edition of the premier, exclusive conference for the Chinese petfood industry, experts will provide the latest information on the petfood product and ingredients market and key ingredient categories for meeting pets’ nutritional needs. The in-depth sessions explain how to formulate products to satisfy varied and sometimes conflicting requirements (marketing, nutritional and regulatory) as well as how to process your petfoods to best deliver nutrient and product benefits.

Petfood Forum China also offers several networking opportunities and the chance to visit with leading industry suppliers. Held at the Shanghai World Expo Exhibition and Convention Center, the conference is co-located with Pet Fair Asia, one of the largest trade shows for the Chinese pet industry. This year Pet Fair Asia, which runs August 21–24, features a pavilion of petfood supplier exhibitors (

For updates to the following schedule, topic and speaker information for Petfood Forum China, bookmark

9:30-9:45  Welcome and introduction 

9:45-10:45  Opening session: Global petfood market overview and update on new products— Paula Flores, head of pet care research for Euromonitor International, provides an update on global pet care with a focus on petfood, information and data on the China pet care and petfood market, information on and examples of product trends, an overview of types of ingredients used by product category, plus market, product and ingredient projections.

Flores joined Euromonitor in June 2008 as a research analyst. In her current post, she has direct responsibility over the content and quality of Euromonitor’s pet care research, which provides strategic analysis and industry insights for 54 countries around the world. Flores has a degree in law from the University of Lisbon and a master degree in market research from Westminster University. She has published articles in magazines such as Petfood Industry, Pets International and Campaign Asia, and participated in the BBC Fast Track program.

10:45-11:15  Coffee break 

11:15-12:45  Workshop session 1: Macronutrient- and micronutrient-driven petfood formulation â€”Sean J. Delaney, DVM, MS, DACVN, founder of DVM Consulting Inc., explains unique benefits of the major categories of petfood macronutrients and micronutrients and key points to consider—including challenges—when formulating with these ingredients. He covers lifestage nutrition (protein and fat for growth, reproduction and senior petfoods), condition-specific nutrition (protein in urinary tract health and fat in weight management) and product categories (protein, fat and carbohydrates in premium and natural petfoods), as well as essential micronutrients for lifestages, conditions and specific petfood categories.

Delaney received a bachelor of science in zoology from University of California-Santa Barbara, a master of science in nutrition from University of California-Davis (UCD), a doctor of veterinary medicine degree from UCD and completed the first full-time clinical nutrition residency at UCD. He is also a diplomate of the American College of Veterinary Nutrition (DACVN). Delaney was a clinical faculty member at UCD between 2003–2013, training numerous DACVNs now in industry and academia. He also ran R&D and was the senior executive VP of Natura Pet Products through its acquisition by Procter & Gamble. He founded DVM Consulting Inc. in 2003, which has consulted with numerous global petfood brands, and is the co-inventor of Balance IT online formulation software and nutritional products. Delaney co-edited a textbook, Applied Veterinary Clinical Nutrition (Wiley Blackwell, 2012), is the former chair of the ACVN executive board, has hosted his own radio show on petfood and speaks nationally and internationally on veterinary nutrition both at the academic and industry levels.

12:45-14:00 Lunch

14:00-15:30  Workshop session 2: Formulating petfoods with functional ingredients â€”Anton Beynen, PhD, head of research and development for Vobra Special Petfoods, presents the latest research on formulation and use of functional ingredients in economic, premium and veterinary petfood diets. Ingredient mixtures should not only meet the nutrient requirements of dogs and cats, but also meet the preferences and aversions of different pet owners. To make health claims for functional ingredients, you must also meet regulatory requirements; Beynen explains the degree of substantiation necessary to make such claims.

Beynen is a part-time professor of animal nutrition at Rajamangala University of Technology-Isan, Sakon Nakhon, Thailand, and at King Saud University, Riyadh, Saudi Arabia. An award-winning professor, he previously served on the faculties of Wageningen University in the Netherlands, University of Indonesia, Jakarta, and Utrecht University in the Netherlands, teaching basic and applied animal nutrition to students of veterinary and biomedical sciences. He has also developed training courses for veterinary students and veterinarians on dog and cat nutrition and dietetics. Beynen earned a master of science in human nutrition, wrote his doctoral thesis on the regulation of fat metabolism and still carries out research, mainly on the role of diet in health and disease in dogs and cats. He has served on the editorial board of 12 international journals, is supervisor of 51 completed PhD theses and is (co)author of more than 700 publications.

15:30-16:00 Coffee break

16:00-17:30  Workshop session 3: Processing parameters to ensure nutrient, formulation and product viability â€”Will Henry, director of technology and research and development for Extru-Tech Inc., reviews major petfood ingredients and how they affect (and are affected by) the extrusion process, focusing on processing parameters and their impact on ingredient properties and nutritional contributions to the final product. In addition to raw materials, he will discuss the latest research on how system configurations (the equipment) and processing conditions affect how closely you are able to meet your final product specifications.

In his role at Extru-Tech, Henry addresses petfood manufacturers and audiences around the globe about extrusion, processing and food safety systems. He joined Extru-Tech in 2006 after serving as senior project engineer with Bachelor Controls. Henry holds a bachelor of science in electrical engineering from Kansas State University and is certified in HACCP, BSL-2 and as an SQF practitioner.

Registration savings available online

Register for Petfood Forum China 2014 by August 1, and you will save more than 10%. For information and conference updates, visit

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