Nutrition

Industry Voices

Clinical proof turns postbiotics into brand loyalty

Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.

Clinical validation is becoming a key differentiator in the pet postbiotic market, with brands increasingly relying on peer-reviewed research to prove efficacy and build pet parent trust and repeat purchases.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Pet Food Regulations

FDA to require GRAS notifications for animal food

The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.

A proposed FDA rule would end voluntary GRAS reporting, requiring manufacturers to notify the agency of ingredient safety determinations for animal food.

Adventures in Pet Food

Owners using AI to research pet care: The good, bad and alarming

Pet owners are increasingly turning to AI for information on their pets’ nutrition, health and behavior. A recent survey reveals promising and concerning insights.

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Sustainable Dog and Cat Food

Entosystem climate benefits verified, company commercializes first carbon credits

Entosystem’s ENVOL project has obtained independent verification of its greenhouse gas emission reductions and is eligible for the generation and commercialization of certified carbon credits issued by the CSA Group’s EcoProjects Registry.

Ingredients Usage Analysis

Infographic: 50 first ingredients in dry pet food by price point, chicken most common

Corn-first dry pet foods occupy the value tier, chicken-first spans price points. Dry cat food was more expensive than dry dog food in the sample.

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Elanco completes Kansas facility expansion for monoclonal antibodies

The $120 million expansion of Elanco's Elwood, Kansas, U.S., site boosts monoclonal antibody production capacity more than fourfold to support the company's growing biologics pipeline.

Pet Food Regulations

Earth Buddy addresses upcoming federal hemp regulation changes

As Congress weighs new limits on hemp-based pet products, the company says it is reformulating some items ahead of a possible Dec. 11 deadline.

Erin Hinterland Cbd Oil Lab Pixabay

Market Trends and Reports

Survey: Pet wellness becoming a household habit

As the U.S. pet supplement market reaches $3.4 billion, new data shows pet owners are extending their own preventive wellness habits to their pets.

According to a recent survey from Lillie&Lee, shared wellness is becoming a household mindset.

NASC Regulatory Update

Update: Animal Health Supplement Act would give products legal home

Learn the details on the legislation's timeline, regulatory coordination and a proposed product registration requirement.

NASC is finalizing language for the Animal Health Supplement Act and plans to seek congressional sponsors starting in September, with formal introduction likely in 2027.

Pet Supplements & Treats Digest

Microbiome's influence extends well beyond gut-brain axis

Here are 10 ways the canine microbiome may support skin, joint, oral and respiratory health, not just digestion and behavior.

Canine Microbiome Tim Wall Dall E

Product Launches

Host Defense launches mushroom supplement for pets

New powder formula targets immune function and whole-body wellness in dogs and cats.

Host Defense Mushrooms

Mars research highlights 5 science-driven shifts in dog nutrition

Advances in nutritional science are reshaping how dogs are fed, according to experts at Mars Pet Nutrition.

Puppies require up to 3.5 times more protein and twice the fat of adult dogs, along with specific levels of omega-3 and omega-6 fatty acids that support brain and vision development.

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