Packaging: Page 5

Pet Food Marketing and Branding
Enhanced Vet Sciences launches personalized packaging
Pet owners can now upload photos of their pets to be printed on their pet health supplement bags.
EVS now allows pet parents to upload their pet’s picture into a themed template to personalize their pet's supplement package.
Petfood Forum News
Petfood Essentials zeroes in on sustainability in 2025
Petfood Forum’s interactive preconference seminar is tackling the hottest topic in the pet food space: sustainability.
Petfood Essentials' interactive nature is aimed at people who might be newer to the pet food industry or needing to know more about the topic.
Trending: Pet Food Podcast
EPISODE 69: How do you guide customers to choose your brand over a generic?
With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.
Sound Cloud Cover Art 800x800 Ellis Yontz
Pet Food Labeling
PFI launches Pet Food Label Modernization webinar series
The organization has created a new model regulating pet food labels and packages.
To ensure processors are fully educated on changes under PFLM, the PFI has introduced a five-part webinar series.
Trending: Pet Food Podcast
EPISODE 65: What are the current challenges and opportunities within sustainable packaging in Europe?
Recorded live at Interzoo 2024, the latest Trending: Pet Food podcast delves into the status of sustainable packaging in Europe with host Lindsay Beaton and guest Wilbert van de Corput with OPEM and the Petfood Competence Network.
Sound Cloud Cover Art 800x800 Wilbert Van De Corput
Pet Food Packaging
Mondi unveils next generation of recyclable packaging
Mondi has launched its FlexiBag Reinforced range of mono-PE-based, recyclable packaging solutions with improved mechanical properties.
The FlexiBag Reinforced range can be tailored to different customers’ specific needs.
Trending: Pet Food Podcast
EPISODE 64: What’s going on with pet food customer shopping trends these days?
Enter the minds of today’s pet parents as host Lindsay Beaton and Acosta Group’s Kathy Risch discuss recent research on trends shaping the pet food industry.
Sound Cloud Cover Art 800x800 Kathy Risch
Pet Food Packaging
Packaging case studies: Standing out, upgrades, sustainability
These days, stand-out packaging is a must on just about every level. Here are the avenues three companies took to ensure their products hit their intended audience and don’t get lost in the shuffle.
Pet food packaging continues to move forward in terms of humanization, trends and sustainability.
Pet Food News
Sonoco acquires European metal packaging platform for $3.9 billion
Eviosys is a global supplier of metal packaging, producing food cans and ends, aerosol cans, metal closures and promotional packaging.
Rodger Fuller, Sonoco COO, will lead the integration of the two companies.
Pet Food Marketing and Branding
Navigating green claims in pet food: Balancing transparency and trust
Consumers demand honest sustainability, so avoid greenwashing and greenhushing when marketing your brand's environmental impacts.
Greenhushing – hiding a company’s environmental accomplishments – can cause consumers to distrust your brand as much as greenwashing.
Pet Food Market
Russia cracks down on counterfeit pet food market
The country is imposing mandatory labeling of pet food and veterinary drugs beginning September 1; pet food producers/retailers brace for increased costs.
Beginning October 1, all dry pet food on the shelves in Russia need to carry labels, ensuring complete supply chain traceability.
Pet Food Packaging
How to authentically present green claims on pet food packaging
Here’s a checklist to keep in mind to avoid greenwashing your brand.
Avoid greenwashing – false or misleading claims about a product’s positive environmental impact – on your pet food packaging that could impact customer loyalty and trust.
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