For the second quarter of 2017 (Q2 2017), One Click Retail analysts found that pet food was the fastest growing category for Amazon sales in the United States, France, the United Kingdom and Canada. Pet food was the top-selling category in the US, UK and France, according to “Q2 2017 Consumables Update: Sales and Growth on Amazon.”
“In the US, dog food makes up eight of the 10 fastest-growing items in this product group, with 5 of them from Blue Buffalo, a brand that is quickly becoming the most popular dog food on Amazon.com,” Nathan Rigby, vice president at One Click Retail, wrote in the report.
One Click Retail’s report identified the top-selling pet item on Amazon in the US as 40-pound bags of cat food from Precious Cat. Analysts suggested that ecommerce sales of this large bag of food may have resulted from convenience, since home delivery involved less physical exertion than lifting and moving the bag from a store’s shelf to the car and then home.
Pet food ecommerce sales by country
Amazon’s sales of pet food and supplies in US grew 30 percent year-over-year for the second quarter of 2017 compared to 2016, according to One Click Retail analysts. These sales reached US$350 million.
In UK, pet supply sales on Amazon hit GBP30 million in Q2 2017 after growing 40 percent year over year. Amazon’s sales of pet supplies in France increased by 20 percent from Q2 2016’s numbers to reach EUR4.1 million.
Canada had the highest growth rate overall in the pet product category, although pet training supplies were the top selling items and also saw the fastest growth, beating out pet food.
Pets - Q2 2017 |
Top Category |
Top Selling Item |
Fastest Growing Category |
Fastest Growing Item |
US |
Pet Food & Feeding Supplies |
Precious Cat Cat Litter, 40 pound bag |
Pet Food & Feeding Supplies (40%) |
BLUE Life Protection Formula Dog Food (220%) |
UK |
Pet Food |
Lintbells YuMOVE Dog Joint Supplement for older dogs |
Pet Food (25%) |
Felix As Good As It Looks Mixed Jelly Pouches (225%) |
Canada |
Training & Behavior |
AmazonBasics Pet Training and Puppy Pads |
Pet Food & Feeding Supplies (70%) |
AmazonBasics Pet Training and Puppy Pads (710%) |
France |
Pet Food & Feeding Supplies |
Merial Frontline Combo - Cat |
Pet Food & Feeding Supplies (25%) |
Royal Canin Medium Sterilised 12kg (410%) |