Increased GST on pet food in India not impacting demand

The cost of pet nutrition went up in India, following the introduction of a goods and services tax (GST) in July, reported Indian Express.

bestofsumit | BigStockPhoto
bestofsumit | BigStockPhoto

The cost of pet nutrition in India went up, following the introduction of a goods and services tax (GST) in July, reported Indian Express. After the passage of the GST, the tax on pet food increased to 18 percent, from 14 percent where it was beforehand under a value-added tax system.

However, this increased tax on pet food doesn’t seem to have diminished demand. A Mars Petcare sales officer told the Indian Express that Hyderabad had enjoyed an 18 percent increase in packaged animal food sales so far this fiscal year.

Other pet food industry news from India

Dogsee Chew, an India-based premium dog treat manufacturer, is sponsoring PetFed 2017, a major pet carnival in Asia. The carnival will be held in Delhi on December 2-3 at NSIC Grounds, Okhla and in Mumbai on December 16-17 at MMRDA Grounds.

Dogsee Chew, an India-based dog chew manufacturer, also hosted #DiwaliForDogs at TherPUP Dog café in Bangalore on October 15, 2017. More than 100 dogs and their pet parents attended. The event was based on Kukur Tihar, a festival indigenous to the area of Nepal and Darjeeling. The festival is a celebration on the 2nd day of Diwali, where all dogs are honored, recognized and worshipped for their loyalty and devotion to mankind.

In April, Dogsee Chew, which makes dog treats and food made from yak milk, emerged winner at the Startup Summit in Delhi, India where they won the Superbrands SuperStartup of 2016-2017 award. The India-based pet food company was voted the most popular startup by internet users across the country.

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